🎉 87% of Our Clients Hit Their Q4 Goals – It All Starts With a Free Amazon Ads Audit 🎉
CRUSH THE COMPETITION
WITH AMAZON MARKETING
✓ Improved Visibility
✓ Increased Traffic
✓ Higher Conversion Rates
✓ Competitive Advantage
✓ Enhanced Brand Image
✓ Maximizing Revenue
✓ Better Search Rankings
✓ Targeted Keywords
✓ Data Driven Insights
✓ Cost-Effective Marketing
📞 +91 9987908969 / +91 8424908969
✓ No Annual Contracts
✓ No Uncertainty
✓ No Pressure on You
CRUSH THE COMPETITION WITH AMAZON MARKETING
✓ Improved Visibility
✓ Increased Traffic
✓ Higher Conversion Rates
✓ Competitive Advantage
✓ Enhanced Brand Image
✓ Maximizing Revenue
✓ Better Search Rankings
✓ Targeted Keywords
✓ Data Driven Insights
✓ Cost-Effective Marketing
📞 +91 9987908969 / +91 8424908969
✓ No Annual Contracts
✓ No Uncertainty
✓ No Pressure on You
Entrepreneurs Trust Us
Reviews
Impressions Served for our Top Client
Average Conversion Rate on Listings
Average Revenue Growth Delivered Under Management
Revenue Added for our Top Client
Amazon has over 100 million registered users in India, with a 32% Market share.
You’re losing out if your products don’t rank or appear.
Even though ACoS and ROAS are essential, the best way to tell if your Amazon advertising agency is doing its job is by seeing how much money you make.
When we plan our Amazon ads, we only think about how to make you more money. We know the best ways to balance Amazon PPC and Amazon SEO so that your campaigns run at their best and you make more money.
Amazon has over 100 million registered users in India, with a 32% Market share.
You’re losing out if your products don’t rank or appear.
Even though ACoS and ROAS are essential, the best way to tell if your Amazon advertising agency is doing its job is by seeing how much money you make.
When we plan our Amazon ads, we only think about how to make you more money. We know the best ways to balance Amazon PPC and Amazon SEO so that your campaigns run at their best and you make more money.
Creating Amazon Success for Hundreds of Brands
You should also sell things on Amazon if you have a web store.
If you’re not sure what to do, know these important facts:
100 Million
Amazon is one of India’s most popular shopping apps, with over 100 Million registered users. Do you want a piece of that pie? Yes, you do!
100 Million
Amazon netted ₹214.62 Billion in sales revenue as of 2022. Worth Considering? Yes it is!
89% of all buyers are more likely to buy on Amazon than other e-commerce sites Worldwide. Do you want to capitalize on that kind of online preference? Yes, you do!
Amazon’s market share in Indian e-commerce hit 32% in 2022 and is growing. Is that a significant indicator that you should be part of this opportunity? Yes, it is!
WHY YOU SHOULD CHOOSE IYKYK.PPC FOR
AMAZON MARKETING SERVICES:
✓ Amazon is no longer a choice; you need it to be successful in the long run. IYKYK.PPC will ensure that your Amazon advertising plan fits your goals.
✓ Contracts that can be changed to fit the needs of your business.
✓ Staff with much knowledge in Amazon Creative Services, DSP, Advertising, and SEO
✓ On average, small and medium-sized businesses sell more than 4,000 items every minute. This makes Amazon an essential place for your brand.
✓ IYKYK.PPC can help your business do well on Amazon.in (where more than 32% of all online buying in India happens) and across the World.
Improved Visibility
Optimized listings are more likely to appear in relevant search results on Amazon, increasing the chances of attracting potential customers.
Increased Traffic
Higher visibility leads to increased traffic to your product listings, resulting in more potential customers viewing your products.
Higher Conversion Rates
Well-optimized listings provide clear and compelling information, images, and product details, which can lead to higher conversion rates as customers are more likely to make a purchase.
Competitive Advantage
Optimized listings can help differentiate your products from competitors, making them more appealing to shoppers and giving you a competitive edge.
Enhanced Brand Image
Professional and optimized listings reflect positively on your brand, instilling customer confidence and encouraging repeat purchases.
Maximizing Revenue
By optimizing product listings, you can maximize the revenue potential of your products on Amazon by attracting more customers and converting them into buyers.
Better Search Rankings
Optimized listings are more likely to rank higher in Amazon's search results, leading to increased visibility and more opportunities for sales.
Targeted Keywords
Optimization allows you to target specific keywords relevant to your products, helping you reach your target audience more effectively.
Data-Driven Insights
Optimizing listings involves analyzing data such as search terms, customer behavior, and sales metrics, providing valuable insights that can be used to refine your marketing strategies and improve future listings.
Cost-Effective Marketing
Compared to traditional marketing methods, optimizing Amazon listings can be a cost-effective way to increase sales and grow your business on the platform, offering a high return on investment.
Improved Visibility
Optimized listings are more likely to appear in relevant search results on Amazon, increasing the chances of attracting potential customers.
Increased Traffic
Higher visibility leads to increased traffic to your product listings, resulting in more potential customers viewing your products.
Higher Conversion Rates
Well-optimized listings provide clear and compelling information, images, and product details, which can lead to higher conversion rates as customers are more likely to make a purchase.
Competitive Advantage
Optimized listings can help differentiate your products from competitors, making them more appealing to shoppers and giving you a competitive edge.
Enhanced Brand Image
Professional and optimized listings reflect positively on your brand, instilling customer confidence and encouraging repeat purchases.
Maximizing Revenue
By optimizing product listings, you can maximize the revenue potential of your products on Amazon by attracting more customers and converting them into buyers.
Better Search Rankings
Optimized listings are more likely to rank higher in Amazon's search results, leading to increased visibility and more opportunities for sales.
Targeted Keywords
Optimization allows you to target specific keywords relevant to your products, helping you reach your target audience more effectively.
Data-Driven Insights
Optimizing listings involves analyzing data such as search terms, customer behavior, and sales metrics, providing valuable insights that can be used to refine your marketing strategies and improve future listings.
Cost-Effective Marketing
Compared to traditional marketing methods, optimizing Amazon listings can be a cost-effective way to increase sales and grow your business on the platform, offering a high return on investment.
Our Amazon Marketplace Success
Step 1
EVALUATE YOUR AMAZON ACCOUNT HEALTH
Step 2
MANAGE THE AMAZON MARKETPLACE
Step 3
AMAZON ADCONSOLE MANAGEMENT SERVICES
Step 4
BUILD YOUR AMAZON BRAND
Step 5
AMAZON REPORTING AND ATTRIBUTION
EVALUATE YOUR AMAZON ACCOUNT HEALTH
MANAGE THE AMAZON MARKETPLACE
AMAZON ADCONSOLE MANAGEMENT SERVICES
BUILD YOUR AMAZON BRAND
AMAZON REPORTING AND ATTRIBUTION
EVALUATE YOUR AMAZON ACCOUNT HEALTH
EVALUATE YOUR AMAZON ACCOUNT HEALTH
✓ Check out the Amazon Advertising Audit to learn how to get qualified visitors to your Products.
✓ Ensure your brand is ready for Amazon’s Marketplace with Product Listing, Brand Storefront, and A+ Content Analysis.
✓ Based on our study of your Amazon account, we make packages just for your brand with what it needs to do well on Amazon.
MANAGE THE AMAZON MARKETPLACE
MANAGE THE AMAZON MARKETPLACE
✓ Build Customized Reports Every Week.
✓ Product Optimization & Competitor Analysis.
✓ Offer Proactive help and Communication with Clients.
AMAZON ADCONSOLE MANAGEMENT SERVICES
AMAZON ADCONSOLE MANAGEMENT SERVICES
✓ We build, run, and optimize Sponsored Products, Brands, and Display campaigns with our Proprietary Bidding Strategies.
✓ Bidding at the Product level, Managing the Budget, & Evaluating Keywords and Search Terms.
✓ Keyword research off of Amazon to find traffic opportunities and implement them.
BUILD YOUR AMAZON BRAND
BUILD YOUR AMAZON BRAND
✓ Ensuring that your Amazon Storefront fits your brand.
✓ Show off the products that will work best for your customers. This will help you turn them into loyal fans.
✓ Make and use A+ material that works on Mobile to help boost sales
AMAZON REPORTING AND ATTRIBUTION
AMAZON REPORTING AND ATTRIBUTION
✓ Calls once a week or every two weeks, based on what works best for your team.
✓ A client communication portal to make sure projects are finished on time and that everyone can easily talk to each other.
✓ We test, measure, improve, and plan based on the methods that give us the best return on investment and let us make decisions based on data, even though Amazon’s algorithm is constantly changing.
EVALUATE YOUR AMAZON ACCOUNT HEALTH
MANAGE THE AMAZON MARKETPLACE
AMAZON ADCONSOLE MANAGEMENT SERVICES
BUILD YOUR AMAZON BRAND
AMAZON REPORTING AND ATTRIBUTION
EVALUATE YOUR AMAZON ACCOUNT HEALTH
EVALUATE YOUR AMAZON ACCOUNT HEALTH
✓ Check out the Amazon Advertising Audit to learn how to get qualified visitors to your Products.
✓ Ensure your brand is ready for Amazon’s Marketplace with Product Listing, Brand Storefront, and A+ Content Analysis.
✓ Based on our study of your Amazon account, we make packages just for your brand with what it needs to do well on Amazon.
MANAGE THE AMAZON MARKETPLACE
MANAGE THE AMAZON MARKETPLACE
✓ Build Customized Reports Every Week.
✓ Product Optimization & Competitor Analysis.
✓ Offer Proactive help and Communication with Clients.
AMAZON ADCONSOLE MANAGEMENT SERVICES
AMAZON ADCONSOLE MANAGEMENT SERVICES
✓ We build, run, and optimize Sponsored Products, Brands, and Display campaigns with our Proprietary Bidding Strategies.
✓ Bidding at the Product level, Managing the Budget, & Evaluating Keywords and Search Terms.
✓ Keyword research off of Amazon to find traffic opportunities and implement them.
BUILD YOUR AMAZON BRAND
BUILD YOUR AMAZON BRAND
✓ Ensuring that your Amazon Storefront fits your brand.
✓ Show off the products that will work best for your customers. This will help you turn them into loyal fans.
✓ Make and use A+ material that works on Mobile to help boost sales
AMAZON REPORTING AND ATTRIBUTION
AMAZON REPORTING AND ATTRIBUTION
✓ Calls once a week or every two weeks, based on what works best for your team.
✓ A client communication portal to make sure projects are finished on time and that everyone can easily talk to each other.
✓ We test, measure, improve, and plan based on the methods that give us the best return on investment and let us make decisions based on data, even though Amazon’s algorithm is constantly changing.
Focused On The Amazon Metrics That Matter
As your Strategic Amazon marketing agency, we aim to get results and care about the data that makes those results possible. We don’t fill our stats with useless platform-built vanity metrics. We want the meat and potatoes and the bottom line. Our consultants’ main goal is to boost overall sales and profits in the Amazon market. Our Amazon strategists use strategies that have been shown to work for both Amazon SEO and PPC. This means that your business will grow overall and make more money!
B2C COMPANY
Sales are up 300%
In the first two months of the engagement, sales went up 300%, and the return on investment (ROI) was much higher than the monthly ad spend.” IYKYK.PPC cares about the success of your promotion and is easy to work with. They care about the business and do what they say they will do.
— Mr. Sameer Rojwani - Operations Manager Mumbai, Maharashtra
LUXURY LEATHER
Grown our company
It was great working with IYKYK.PPC Advertising, and they helped our business grow. They are great people with much knowledge in many types of marketing. They have done a great job of taking charge of our marketing plan. Anyone who wants to grow their e-commerce business should hire them.
— Mrs. Sneha Mehta - Creative Director Pune - Maharashtra
HEALTH CARE AT HOME
Best Advertising Agency for Amazon with a History of Repeat Business
After more than a year with them, I’m still happy with my choice, which should tell you something. IYKYK.PPC has run successful Sponsered Products campaigns on Amazon.in that have produced much better results. Their responsiveness and processes help projects run smoothly, and the success of their efforts brings in money. The team’s effectiveness guarantees a long-term relationship.
— Mr. Deepak Mehta - Client Relations Delhi, NCR
B2C COMPANY
Sales are up 300%
In the first two months of the engagement, sales went up 300%, and the return on investment (ROI) was much higher than the monthly ad spend.” IYKYK.PPC cares about the success of your promotion and is easy to work with. They care about the business and do what they say they will do.
— Mr. Sameer Rojwani - Operations Manager Mumbai, Maharashtra
LUXURY LEATHER
Grown our company
It was great working with IYKYK.PPC Advertising, and they helped our business grow. They are great people with much knowledge in many types of marketing. They have done a great job of taking charge of our marketing plan. Anyone who wants to grow their e-commerce business should hire them.
— Mrs. Sneha Mehta - Creative Director Pune - Maharashtra
HEALTH CARE AT HOME
Best Advertising Agency for Amazon with a History of Repeat Business
After more than a year with them, I’m still happy with my choice, which should tell you something. IYKYK.PPC has run successful Sponsered Products campaigns on Amazon.in that have produced much better results. Their responsiveness and processes help projects run smoothly, and the success of their efforts brings in money. The team’s effectiveness guarantees a long-term relationship.
— Mr. Deepak Mehta - Client Relations Delhi, NCR
A Premier Amazon Advertising Agency with a Proven Track Record
Unrivaled Amazon Ad Results and Listing SEO
How you list your items is very important to how well you succeed in selling them. We know how to get the most publicity and sales, and our methods have been shown to work.
Our team isn’t just good at advertising on Amazon but also very good at Amazon SEO tactics. Like other search engines, Amazon uses a program to figure out what to show when someone types in a question. We can’t wait to improve your natural Amazon appearance.
If the way you put your products now is to “set it and forget it,” we have some Amazon marketing experts who would love to talk to you!
Unrivaled Amazon Ad Results and Listing SEO
How you list your items is very important to how well you succeed in selling them. We know how to get the most publicity and sales, and our methods have been shown to work.
Our team isn’t just good at advertising on Amazon but also very good at Amazon SEO tactics. Like other search engines, Amazon uses a program to figure out what to show when someone types in a question. We can’t wait to improve your natural Amazon appearance.
If the way you put your products now is to “set it and forget it,” we have some Amazon marketing experts who would love to talk to you!
We Share your Ambition for Unmatched Amazon Success
We know how to help you reach your short-term & long-term goals with Amazon.
We believe the best way to reach your Amazon sales goals is to be well-rounded and focused. And like all our customers, we succeed when you succeed.
Our “Zero Fixed Monthly Fees” is proof that our success is aligned with our Client’s success.
We Share your Ambition for Unmatched Amazon Success
We know how to help you reach your short-term & long-term goals with Amazon.
We believe the best way to reach your Amazon sales goals is to be well-rounded and focused. And like all our customers, we succeed when you succeed.
Our “Zero Fixed Monthly Fees” is proof that our success is aligned with our Client’s success.
3 Important Reasons Why Your Business Can't Afford NOT Partnering with Amazon
High Customer Trust
More people trust Amazon than ever before because it ships quickly and has a good return policy.
89% of surveyed buyers said they would instead shop on Amazon than any other website.
Growing Market Share
Amazon holds 32% of the entire e-commerce market in India (as of date) and is growing year-on-year.
8 out of 10 people who buy gadgets do so at Amazon.
Advertising your products on Amazon is a surefire way to get more eyeballs on your listings.
You can get the sales you’ve been looking for by showing Sponsored product ads in front of the right people.
Amplified Brand Exposure
Even though our primary goal is to make more sales, we don’t forget how important branding is. A big part of your long-term success as an Amazon seller is getting people to know and like your business.
We use best practices for Amazon marketing to show off your business and products in a way that your target audience will like. Branding is a big part of getting people to buy from you again, tell their friends about you, and give you good reviews. We can make your shop and message stand out.
High Customer Trust
More people trust Amazon than ever before because it ships quickly and has a good return policy.
89% of surveyed buyers said they would instead shop on Amazon than any other website.
Growing Market Share
Amazon holds 32% of the entire e-commerce market in India (as of date) and is growing year-on-year.
8 out of 10 people who buy gadgets do so at Amazon.
Advertising your products on Amazon is a surefire way to get more eyeballs on your listings.
You can get the sales you’ve been looking for by showing Sponsored product ads in front of the right people.
Amplified Brand Exposure
Even though our primary goal is to make more sales, we don’t forget how important branding is. A big part of your long-term success as an Amazon seller is getting people to know and like your business.
We use best practices for Amazon marketing to show off your business and products in a way that your target audience will like. Branding is a big part of getting people to buy from you again, tell their friends about you, and give you good reviews. We can make your shop and message stand out.
An Advertising Agency that Gives You More
More clicks, more return on investment, more time to talk to our team, more strategy, more steady sales, more online business growth, more reliability, more access to experts, more care…IYKYK.PPC always wants to give you MORE of the help, results, and knowledge you need to reach your goals.
If You Really Want to Drive Results...
….take your Amazon business to the next level with a full-funnel approach.
All of our Free Amazon Ads Advanced Audits are unique to the Amazon ads account we are reviewing.
This makes every audit different, as there is so much variety on Amazon with an almost unlimited number of product lines that we rarely see two identical inventories.
All vendors will have different sales volumes and be aiming for different ACoS, so the audits will vary depending on what we find and your targets. Below is to show you at a glance some of the areas our Amazon Ads PPC Geeks might look at when they look at creating your 100% free Amazon Ads Audit:
Free Amazon Ads Audit (20+ Pages)
We build out a client-specific Audit report highlighting the scope of improvements and a guided strategy to help fill in the gaps and achieve your Amazon business goals.
Executive Summary
A high-level summary of the Amazon Ads account and our findings
Overall Audit Score
This is scored out of 100 and should show you if your work can be improved.
Top Line 12 Month Figures
A top-level view of 12 months' performance and results, including the Spend, Sales, ACoS, and ROAS (return on ad spend)
Top Line 30 Days Figures
Top-level view of the most recent performance highlighting any issues or missed KPIs (Key Performance Indicators)
Account Structure & Naming Conventions
How well 'thought out' and 'planned' are the specific elements within the account (are these set up for success), or could they be improved upon given the KPIs you want out of the account
Big Spenders
Here, we 'lift the lid' on where you have been spending the most of your budget, often we find that areas can be taking very large percentages of the spend (sometimes unwittingly), so here we sense-check that the large spend areas are, in fact where you are gaining the best returns
Ad Groups
Taking our magnifying glass to deeper parts of the account can show if they are set up correctly and in line with best practices and for success
Keywords
What keywords are you targeting, and what match types are active in the account? This can mean you are too Broad (being found for too many irrelevant products) or if you have chosen Exact (and you are being too restrictive). Focusing on this area will help you align the account to your KPIs, reduce wasted spending, and improve the ROI you can generate.
Max CPC Strategy
The ACoS and ROI you need from your account will be directly affected by how much you spend per click basis. It sounds simple, but we all too often find Max CPCs that are set WAY too high to get the ACoS accounts needed to turn a profit. This oversight means you could be losing money on each product you sell.
Search Query Report
Ensuring you are showing your products for 'search terms' that generate you profit is one of the cornerstones of any well-run and highly profitable Amazon Ads account.
Negative Keywords
How well are you managing the traffic you are paying for on Amazon Ads? Here, we investigate to see if you are making the account work for you - or if you are just bleeding money - this will give you a great base to make your numbers look better.
Concluding Comments
Summary of the details and any specific comments from our Consultants at IYKYK.PPC
We recommend after your 100% Free Amazon Ads Audit, you should book in for your Business Specific Success Strategy (BSSS) that will road map out for you the next steps to gain success on Amazon Ads and set the business-led specific KPIs – we create these for all of our clients.
Trusted by over 141,816+ Entrepreneurs
Trusted by over 141,816+ Entrepreneurs
We recommend after your 100% Free Amazon Ads Audit, you should book in for your Business Specific Success Strategy (BSSS) that will road map out for you the next steps to gain success on Amazon Ads and set the business-led specific KPIs – we create these for all of our clients.
– Umran Nayani, CEO
Trusted by over 141,816+ Entrepreneurs
We recommend after your 100% Free Amazon Ads Audit, you should book in for your Business Specific Success Strategy (BSSS) that will road map out for you the next steps to gain success on Amazon Ads and set the business-led specific KPIs – we create these for all of our clients.
– Umran Nayani, CEO
76% + OF AD SPEND IS WASTED
Our team is ready to Audit your PPC account and give you actionable insights whether you end up working with us or not.
76% + OF AD SPEND IS WASTED
Our team is ready to Audit your PPC account and give you actionable insights whether you end up working with us or not.
Partner with an Award-Winning PPC Advertising Agency and Drive Results
Is your business showing up there? If not, how much traffic are you missing out on?
Our audits help identify gaps in your digital marketing strategy, so we can help more of the right people find your business and take action.
Win With The People You Want To Work With
Yes, IYKYK.PPC is the best Performance Marketing firm for authentic brands and marketers. We only work with brands and people we believe in, so our consultants will give your business their full attention and help it reach new heights.
Win With The People You Want To Work With
Yes, IYKYK.PPC is the best Performance Marketing firm for authentic brands and marketers. We only work with brands and people we believe in, so our consultants will give your business their full attention and help it reach new heights.
Being Authentic Wins.
We ensure the marketing plan fits your business goals and gives you the people, tools, and technology you need for excellent results. We also provide access to the community, relationships, and industry leading training and coaching material.
We promise a strategy that gives you trust and significant results without a long-term contract based on our over ten years of award-winning success and hundreds of five-star reviews. You don’t have to pay if we don’t ship.
Real businesses think about how to make everyone happy: they give customers great value, help their workers grow, and run healthy and lasting companies. Real marketers remember who they are, live in line with that, and back the brands they believe in. When we put together authentic brands and marketers, magic happens, and we push the edges of what’s possible.
Meet our Founder
As the founder of IYKYK.PPC, my goal has always been to share our community’s spirit and goals. I want to make a place where people can grow so that we can all succeed in work and in life.
Get to know Umran
Umran started IYKYK.PPC and is its CEO. Umran is an entrepreneur, but he puts relationships first and loves learning from other people’s stories. He endeavors to make a place where people feel seen, heard, and pushed to take the next big step in their lives. He has many jobs at IYKYK.PPC. When he’s not doing those things, he writes many of his International #1 Best-selling titles or creates learning materials that encourage growth and meritocracy.
As long as the outcome is Cash, every other problem is Smoke and Ash.
We Don’t Hide When It Comes to Reporting & Transparency
We deliver all the information you need as quickly and frequently as you want it.
We Never Let a Great Question Go To Waste
Got one you don’t see here? Feel free to ask; drop us a line at “hello@iykykppc.in.” We may even add it to this list if it’s good enough.
What are Amazon ads?
Amazon ads refer to advertising solutions offered by Amazon, the multinational technology company known primarily for its e-commerce platform. Businesses can advertise their products and services on different Amazon-owned platforms such as the Amazon.com website, Amazon mobile apps, and other related websites.
There are several types of Amazon ads available to advertisers:
1. Sponsored Products:
These ads promote individual product listings within Amazon search results and product detail pages. They are keyword-targeted and appear alongside organic search results.
2. Sponsored Brands (formerly Headline Search Ads):
These ads feature a custom headline, logo, and multiple products. They appear at the top of search results. Brands typically use them to drive brand awareness and product discovery.
3. Sponsored Display Ads:
These ads appear on and off Amazon, targeting audiences based on their interests and shopping behavior. They can help advertisers reach shoppers both on and off Amazon's platform.
4. Amazon DSP (Demand-Side Platform):
Amazon's programmatic advertising solution allows advertisers to programmatically buy display and video ads both on and off Amazon's platform. It offers advanced targeting options and access to Amazon's audience data.
Amazon ads provide businesses with a powerful way to increase visibility, drive traffic, boost sales on the Amazon platform, and reach potential customers across the broader digital landscape.
Are Amazon ads worth it?
Whether Amazon ads are worth it for a particular business depends on various factors, including its goals, target audience, product offerings, budget, and competition. Here are some considerations to help determine if Amazon ads are worth investing in:
1. Target Audience:
If your target audience frequently shops on Amazon, advertising on the platform can be highly effective. Amazon has a vast customer base and captures a significant share of online retail traffic.
2. Product Type:
Certain product categories may benefit more from Amazon advertising. For example, products with high search volume, competitive pricing, or unique features may see better results.
3. Competition:
Assess the level of competition within your product category on Amazon. If there's high competition, advertising can help your products stand out among competitors. However, if competition is low, organic visibility might be sufficient.
4. Advertising Goals:
Clearly define your advertising objectives, whether it's increasing sales, driving brand awareness, launching new products, or expanding market reach. Different ad types and strategies align with different goals.
5. Budget:
Determine your advertising budget and assess whether it aligns with your expected return on investment (ROI). Amazon offers various advertising options with flexible budgeting features for different spending levels.
6. Performance Metrics:
Consistently track and evaluate important performance indicators, including click-through rates (CTR), conversion rates, advertising cost of sales (ACoS), and return on ad spend (ROAS). This data assists in assessing the efficiency of your advertising initiatives and adjusting them as needed.
7. Long-Term Strategy:
Consider Amazon advertising as your overall marketing strategy. To maximize overall impact, it may complement other marketing efforts, such as social media, email marketing, and SEO.
8. Testing and Optimization:
Experiment with different ad formats, targeting options, ad creatives, and bidding strategies to find the best for your business. Continuous testing and optimization can improve campaign performance over time.
Ultimately, whether Amazon ads are worth it depends on each business's unique circumstances and objectives. Many businesses have succeeded with Amazon advertising, but it's essential to approach it strategically, monitor performance closely, and adapt strategies based on results.
How do Amazon ads work?
Amazon ads work through keyword targeting, bidding, and ad placement algorithms. Here’s an overview of how the process typically works:
1. Ad Creation:
Advertisers create ads through the Amazon Advertising platform, where they select the type of ad they want to run (e.g., Sponsored Products, Sponsored Brands, Sponsored Display). They also choose the products they want to promote and set parameters such as budget, targeting options, and bidding strategy.
2. Keyword Targeting:
Advertisements select relevant keywords related to their products for keyword-targeted ads (such as Sponsored Products and Sponsored Brands). When a shopper searches for those keywords on Amazon, the ads may appear alongside or within search results.
3. Bidding:
Advertisers set bids for each keyword, indicating the maximum amount they will pay when a shopper clicks on their ad. Amazon uses a bidding system where higher bids result in better ad placement and visibility. However, other factors, such as ad relevance, click-through rates, and overall campaign performance, influence ad placement.
4. Ad Placement:
Amazon's algorithms determine where and when ads are displayed based on factors like bid amount, ad relevance, and expected performance. Ads can appear in various locations on Amazon, including search results pages, product detail pages, and other relevant placements across the platform.
5. Targeting Options:
Advertisers can refine their targeting based on demographics, interests, shopping behavior, and past purchase history. This allows advertisers to reach specific audiences likely interested in their products.
6. Auction Process:
When a shopper enters a relevant search query, Amazon conducts a real-time auction among advertisers competing for ad placement. The auction winner typically has the highest bid for the keyword and meets Amazon's ad relevance criteria.
7. Ad Display and Clicks:
When an ad wins the auction, it is displayed to the shopper alongside organic search results or product listings. If the shopper clicks on the ad, they are directed to the advertiser's product detail page or designated landing page, where they can learn more about the product and make a purchase.
8. Performance Monitoring and Optimization:
Advertisers continuously monitor the performance of their ad campaigns, analyzing metrics such as click-through rates, conversion rates, advertising cost of sales (ACoS), and return on ad spend (ROAS). This data allows advertisers to adjust their targeting, bidding, and ad creatives to optimize campaign performance and maximize ROI.
Overall, Amazon ads provide a powerful platform for advertisers to promote their products to a vast and highly engaged audience, driving traffic, sales, and brand visibility on the Amazon marketplace.
Where do Amazon ads appear?
Amazon ads can appear in various locations across Amazon’s digital properties and off-site through their advertising network. Here are the primary locations where Amazon ads can appear:
1. Amazon Search Results:
Sponsored Products and Sponsored brand ads can appear within Amazon's search results when users search for specific keywords related to advertised products. These ads are displayed alongside organic search results.
2. Product Detail Pages:
Sponsored and Sponsored brand ads may appear on individual product detail pages. These ads are relevant to the viewed product and can encourage users to explore additional options or related products.
3. Amazon Storefronts:
Sponsored Brands ads can be featured on Amazon Storefronts, which are customizable pages created by brands to showcase their products and brand story.
4. Amazon Mobile Apps:
Amazon ads can appear within the Amazon mobile app, including sponsored product listings and banner ads displayed while browsing or searching.
5. Off-Amazon Display Network:
Through Amazon DSP (Demand-Side Platform), advertisers can extend their ad campaigns beyond Amazon's properties and display ads on third-party websites and apps. These ads can target audiences based on their shopping behavior and interests on and off Amazon.
6. Amazon Video:
Amazon offers video advertising solutions, allowing advertisers to run video ads on Amazon-owned platforms like Amazon Prime Video and IMDb TV and through Amazon DSP on third-party video inventory.
7. Kindle E-Readers:
Ad-supported Kindle e-readers display ads on lock and home screens. These ads may promote products, books, or Amazon services.
Overall, Amazon ads are strategically placed to reach shoppers at different stages of their purchasing journey, whether actively searching for products on Amazon, browsing product detail pages, or engaging with content across Amazon's websites, apps, and devices.
Do Amazon ads work for Books?
Yes, Amazon ads can effectively promote books on the platform. Here’s why:
1. Targeted Audience:
Amazon is one of the largest online marketplaces for books, with a vast audience of readers actively searching for new titles. Advertising on Amazon allows authors and publishers to reach a highly targeted audience of book buyers already browsing or searching for books within their genre or interest.
2. Visibility:
Amazon ads can increase the visibility of books in a crowded marketplace. They appear prominently in search results, relevant product detail pages, and other strategic locations across Amazon's platform, helping books stand out to potential readers.
3. Promotional Tools:
Amazon offers various ad formats tailored to books, including Sponsored Products, Sponsored Brands, and Product Display Ads. These ads allow authors and publishers to showcase their books with compelling imagery, descriptions, and call-to-action buttons, driving traffic directly to book detail pages.
4. Flexible Budgeting:
Amazon's advertising platform accommodates budgets of all sizes, making it accessible to independent authors and larger publishing houses. Authors can set daily or lifetime budgets, adjust bids, and optimize campaigns based on performance metrics.
5. Performance Metrics:
Amazon provides robust reporting and analytics tools that enable authors to track the performance of their ad campaigns in real time. Authors can monitor metrics such as impressions, clicks, conversion rates, and advertising cost of sales (ACoS), allowing them to assess the effectiveness of their advertising efforts and make data-driven decisions.
6. Discoverability:
Amazon ads can help new and lesser-known authors gain visibility and attract readers to their books. By targeting relevant keywords, genres, or audiences, authors can introduce their books to readers who may not have otherwise discovered them through organic search or browsing.
Overall, many authors and publishers have found success with Amazon ads for books, leveraging the platform's robust advertising tools and extensive reach to increase book sales, expand readership, and build author brands. However, like any advertising strategy, success depends on factors such as targeting, ad creative, budget allocation, and ongoing optimization.
How will IYKYK.PPC help me?
IYKYK.PPC specializes in helping businesses advertise and promote their products or services on Amazon’s platform. IYKYK.PPC offers various services tailored to Amazon advertising, including strategy development, campaign setup and management, creative design, optimization, and reporting.
IYKYK.PPC works with various clients, including brands, retailers, manufacturers, and sellers. IYKYK.PPC has proven its expertise in navigating Amazon’s advertising platform, understanding its features and best practices, and maximizing the effectiveness of ad campaigns to achieve clients’ goals.
Services provided by IYKYK.PPC include:
1. Campaign Strategy:
Develop customized advertising strategies aligned with clients' objectives, target audience, and budget.
2. Campaign Setup and Management:
Setting up and managing various Amazon ad campaigns, including Sponsored Products, Brands, Sponsored Display, and Amazon DSP campaigns.
3. Keyword Research and Targeting:
Conduct keyword research to identify relevant search terms and optimize ad targeting to reach the right audience.
4. Ad Creative Development:
Designing compelling ad creatives, including ad copy, imagery, and video content, to attract and engage potential customers.
5. Bid Management and Optimization:
Monitoring ad performance, adjusting bids, and optimizing campaigns to improve key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
6. Reporting and Analysis:
Providing regular performance reports and analysis to track campaign results, identify trends, and make data-driven decisions for ongoing optimization.
7. Amazon Storefront Optimization:
Optimizing clients' Amazon Storefronts (if applicable) to enhance brand presence, showcase products, and improve the overall shopping experience for customers.
8. Consulting and Training:
Offering consulting services and training sessions to educate clients on Amazon advertising best practices, platform updates, and emerging trends.
IYKYK.PPC helps businesses navigate the complexities of advertising on Amazon's platform and maximize the impact of their ad spend, ultimately driving sales, increasing brand visibility, and achieving their marketing objectives.
Is Amazon FBA Profitable in 2024?
Whether Amazon FBA (Fulfillment by Amazon) is profitable depends on various factors, including the product niche, competition, pricing strategy, fulfillment costs, advertising expenses, and overall business management. Here are some key considerations:
1. Product Selection:
Choosing the right products to sell is crucial for profitability. Products with high demand, low competition, and healthy profit margins are likelier to be profitable on Amazon FBA.
2. Fulfillment Costs:
While Amazon FBA provides convenience by handling storage, packing, and shipping, it comes with associated fees. These include storage fees, fulfillment fees, and referral fees. Sellers must carefully calculate these costs and incorporate them into their pricing strategy.
3. Pricing Strategy:
Setting competitive yet profitable prices is essential. Sellers need to consider not only the cost of goods sold (COGS) and fulfillment fees but also other expenses, such as advertising costs and overhead.
4. Inventory Management:
Efficient inventory management minimizes storage fees and prevents stockouts or overstock situations. Sellers must monitor inventory levels, sales velocity, and seasonal demand fluctuations to optimize replenishment.
5. Advertising Costs:
Many successful Amazon sellers invest in advertising to increase product visibility and drive sales. While advertising can effectively boost sales, sellers must carefully manage their advertising budget to ensure a positive return on investment (ROI).
6. Competition:
The level of competition within a product niche can impact profitability. Highly competitive niches may require more aggressive pricing strategies or higher advertising budgets to stand out.
7. Brand Building:
Building a strong brand presence and loyal customer base can contribute to long-term profitability on Amazon. Sellers can differentiate their products through branding, quality, customer service, and positive reviews.
8. Market Trends and External Factors:
External factors such as changes in Amazon's policies, shifts in consumer behavior, or economic fluctuations can affect profitability. Staying informed about market trends and adapting strategies is important for sustained success.
Overall, Amazon FBA can be profitable for sellers who approach it strategically, conduct thorough market research, optimize their operations, and stay proactive in managing their business. However, success is not guaranteed, and sellers must continuously monitor and adjust their strategies to remain competitive and profitable in the dynamic e-commerce landscape.
Amazon Ads vs Google Ads
Amazon Ads and Google Ads are two distinct advertising platforms, each with its strengths, target audiences, and purposes. Here’s a comparison between the two:
1. Intent of Users:
- Amazon Ads: Users on Amazon are often in a purchasing mindset, actively searching for products to buy. Amazon Ads allow advertisers to target users based on their shopping behavior and intent, making it an effective platform for driving sales and product visibility.
- Google Ads: Google users may have various intents, including informational, navigational, or transactional. Google Ads target users based on their search queries and browsing behavior across Google's search engine and network of partner sites. While Google Ads can capture users at various stages of the purchase funnel, it's particularly effective for reaching users with high purchase intent.
2. Ad Formats:
- Amazon Ads: Amazon offers various ad formats tailored to e-commerce, including Sponsored Products, Sponsored Brands, Sponsored Displays, and Amazon DSP. These ads are primarily product-focused and appear within Amazon's search results, product detail pages, and other relevant placements on the platform.
- Google Ads: Google Ads offers a wide range of ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads. These ads can appear on Google's search results pages, partner websites within the Google Display Network, YouTube, and other Google-owned properties.
3. Targeting Options:
- Amazon Ads: Amazon provides targeting options based on user shopping behavior, search keywords, product categories, and demographics. Advertisers can also leverage Amazon's audience data to target specific customer segments and remarket to past visitors.
- Google Ads: Google offers sophisticated targeting options based on search keywords, demographics, location, device type, interests, and browsing behavior. Google's machine learning algorithms help optimize targeting and ad placements to reach the most relevant audiences.
4. Competitive Landscape:
- Amazon Ads: Amazon's advertising platform is highly competitive, particularly in popular product categories. Advertisers must carefully manage their campaigns, optimize bids, and differentiate their products to stand out from competitors.
- Google Ads: Google Ads also have a competitive landscape, with bidding wars occurring for popular search keywords and high-value placements. Advertisers must continuously monitor and adjust their bids and ad strategies to maintain visibility and competitiveness.
5. Conversion Tracking and Attribution:
- Amazon Ads: Amazon provides robust conversion tracking and attribution tools that allow advertisers to measure the effectiveness of their ad campaigns in driving sales and other desired actions on the platform.
- Google Ads: Google offers sophisticated conversion tracking and attribution features, including cross-device tracking and attribution modeling, to help advertisers understand the impact of their ads across the entire customer journey.
In summary, the choice between Amazon Ads and Google Ads depends on the specific goals, target audience, and nature of the promoted products or services. Both platforms offer unique advantages and can be valuable components of a comprehensive digital marketing strategy.
Amazon Ads vs Meta Ads
Comparing Amazon Ads and Meta Ads (formerly Facebook Ads) involves understanding the differences in their platforms, target audiences, ad formats, and advertising objectives. Here’s a comparison between the two:
1. Platform and Audience:
- Amazon Ads: Amazon's platform is an e-commerce giant, with millions of users actively searching for products to purchase. Amazon Ads target users based on their shopping behavior, search queries, and purchase intent while they are on Amazon's platform.
- Meta Ads: Meta's advertising platform encompasses Facebook, Instagram, Messenger, and Audience Network. Meta Ads target users based on their demographics, interests, behaviors, and social interactions across Meta's ecosystem.
2. Ad Formats:
- Amazon Ads: Amazon offers various ad formats tailored to e-commerce, including Sponsored Products, Sponsored Brands, Sponsored Displays, and Amazon DSP. These ads are primarily product-focused and appear within Amazon's search results, product detail pages, and other relevant placements.
- Meta Ads: Meta offers a wide range of ad formats across its platforms, including feed ads, carousel ads, video ads, story ads, messenger ads, and more. These ads can be highly visual and interactive, designed to engage users while browsing social media or using Messenger.
3. Targeting Options:
- Amazon Ads: Amazon provides targeting options based on user shopping behavior, search keywords, product categories, and demographics. Advertisers can also leverage Amazon's audience data to target specific customer segments and remarket to past visitors.
- Meta Ads: Meta offers sophisticated targeting options based on demographics, interests, behaviors, location, and social connections. Advertisers can create custom audiences, lookalike audiences, and retargeting campaigns to reach users at different customer journey stages.
4. Advertising Objectives:
- Amazon Ads: Amazon Ads primarily focus on driving product sales, increasing product visibility, and maximizing return on ad spend (ROAS). Advertisers on Amazon aim to capture users with high purchase intent and convert them into customers.
- Meta Ads: Meta Ads cater to various advertising objectives, including brand awareness, engagement, website traffic, lead generation, app installs, and conversions. Advertisers can choose from different campaign objectives and optimize their ads accordingly.
5. Performance Tracking and Analytics:
- Amazon Ads: Amazon provides robust conversion tracking and analytics tools that allow advertisers to measure the effectiveness of their ad campaigns in driving sales and other desired actions on the platform.
- Meta Ads: Meta offers detailed performance tracking and analytics, including insights into ad reach, engagement, clicks, conversions, and return on ad spend (ROAS). Advertisers can access comprehensive reports and metrics to optimize their ad campaigns.
Ultimately, the choice between Amazon Ads and Meta Ads depends on the specific goals, target audience, and nature of the promoted products or services. Both platforms offer unique advantages and can be valuable components of a comprehensive digital marketing strategy.
Amazon FBA vs Dropshipping
Amazon FBA (Fulfillment by Amazon) and dropshipping are two distinct business models for e-commerce entrepreneurs. Here’s a comparison between the two:
1. Inventory Management:
- Amazon FBA: With FBA, sellers ship their inventory to Amazon's fulfillment centers, where Amazon handles storage, packing, shipping, and customer service. Sellers need to manage their inventory levels and replenish stock as needed. Still, they don't have to handle individual order fulfillment.
- Dropshipping: In dropshipping, sellers partner with suppliers or wholesalers who ship products directly to customers on behalf of the seller. Sellers don't hold inventory and only purchase items from suppliers when they receive customer orders.
2. Upfront Investment:
- Amazon FBA: Setting up an Amazon FBA business typically requires an upfront investment in inventory, product sourcing, branding, and marketing. Sellers need to purchase inventory to send to Amazon's fulfillment centers.
- Dropshipping: Dropshipping requires minimal upfront investment since sellers don't need to purchase inventory in advance. However, costs may be associated with setting up an online store, marketing, and customer acquisition.
3. Control Over Inventory and Shipping:
- Amazon FBA: Sellers have more control over inventory management and shipping timelines since they send inventory to Amazon's fulfillment centers. However, they rely on Amazon's logistics network for order fulfillment and may face storage fees and other fulfillment costs.
- Dropshipping: Sellers have less control over inventory availability and shipping times since they rely on suppliers to fulfill orders. They may face challenges such as out-of-stock items, shipping delays, and varying product quality from suppliers.
4. Profit Margins:
- Amazon FBA: Profit margins in FBA can vary depending on product pricing, competition, fulfillment fees, advertising costs, and other expenses. Sellers must carefully manage their costs and pricing to maintain healthy profit margins.
- Dropshipping: Dropshipping profit margins can be lower than FBA since sellers typically earn a smaller markup on products sold. However, dropshipping offers the advantage of not investing in inventory upfront, which can offset lower margins.
5. Branding and Customer Experience:
- Amazon FBA: Sellers can build their brand and control the customer experience through branded packaging, inserts, and customer service. However, they operate within Amazon's ecosystem and must adhere to Amazon's policies and guidelines.
- Dropshipping: Dropshippers have less control over branding and customer experience since they rely on suppliers to fulfill orders. However, they have more flexibility to sell a wide range of products without the constraints of holding inventory.
6. Scalability and Growth:
- Amazon FBA: FBA offers scalability and potential for growth since sellers can leverage Amazon's vast customer base and fulfillment infrastructure. Sellers can expand their product offerings, optimize their listings, and scale their business relatively easily.
- Dropshipping: Dropshipping can also be scalable, but sellers may face challenges such as finding reliable suppliers, managing inventory levels, and maintaining product quality as they grow.
In summary, Amazon FBA and dropshipping offer opportunities for e-commerce entrepreneurs, each with advantages and considerations. The choice between the two depends on factors such as business goals, budget, resources, risk tolerance, and preference for inventory management.
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No Secretaries. No Interns.
Just an honest Conversation with our CEO & Founder
Together, we can determine what we are capable of accomplishing. You can be confident that your Amazon revenue and profitability will improve with the help of a team of experienced specialists with years of expertise as an Amazon marketing agency.